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Cookie policy

Last updated: April 2026
This Cookie Policy describes the use of cookies and similar technologies by the website https://order.miacosmetics.it (hereinafter, the “Website”), operated by MIA COSMETICS SRL (hereinafter, the “Controller”), with registered office at Lungotevere Flaminio 76, 00196 Rome (RM), Italy.
This notice is provided pursuant to Regulation (EU) 2016/679 (“GDPR”), the ePrivacy Directive and applicable Italian legislation (in particular the Italian Data Protection Authority’s Provision on cookies and other tracking tools).

1. What cookies and similar technologies are

Cookies are small text files that visited websites send to the user’s device (computer, smartphone or tablet), where they are stored and then retransmitted to the same websites upon the next visit.
Cookies allow the Website to recognize the user’s device, improve the browsing experience and collect information on use of the Website.
In addition to cookies, the Website also uses similar technologies, such as:

• tracking pixels
• tags
• SDKs
• monitoring scripts

(collectively, “cookies” or “tracking tools”).

2. Types of cookies used by the Website

The Website uses different categories of cookies, classified according to purpose and function.

2.1 Technical cookies (necessary)

Technical cookies are essential for the proper functioning of the Website and do not require user consent.
They allow, for example:

• navigation between pages
• access to restricted areas
• management of the shopping cart and purchase operations
• Website security
• storage of browsing preferences

Without these cookies, the Website could not function properly.
Legal basis: legitimate interest of the Controller (Art. 6(1)(f) GDPR).

2.2 Analytical cookies

Analytical cookies are used to collect information about users’ use of the Website, such as:

• number of visitors
• pages visited
• time spent
• browsing behavior

Such information is used to:

• analyze traffic
• improve content and services offered
• optimize user experience

The Website uses:

• Google Analytics 4 (GA4)

👉 If data are not fully anonymized, such cookies are installed only with prior user consent.
Legal basis:

• anonymized → legitimate interest
• non-anonymized → consent

2.3 Marketing and profiling cookies

These cookies are used to:

• track user behavior on the Website
• analyze interests, preferences and purchasing habits
• create user profiles
• send personalized advertising
• carry out remarketing and retargeting activities

These cookies allow the Controller and advertising partners to:

• display relevant advertisements
• measure campaign effectiveness
• create customized and lookalike audiences

Tools used include:

• Meta Pixel (Facebook and Instagram)
• Google Ads (conversion tracking and remarketing)
• TikTok Pixel
• ActiveCampaign (behavioral tracking and marketing automation)

👉 These cookies are installed only after explicit user consent.
Legal basis: consent (Art. 6(1)(a) GDPR).

2.4 Third-party cookies

The Website uses services provided by third parties that may independently install cookies.
Such parties act:

• as independent data controllers or
• as data processors

Examples:

• advertising platforms (Meta, Google, TikTok)
• analytics tools
• marketing automation systems (ActiveCampaign)
• messaging services (WhatsApp Business)

For more information, users are invited to consult the respective privacy policies.

3. Consent management

Upon access to the Website, the user is shown a banner allowing them to:

• accept all cookies
• reject non-essential cookies
• customize preferences

👉 Marketing and profiling cookies are installed only after consent.
Users may modify or withdraw consent:

• through the cookie banner
• through a dedicated link always available on the Website

The Controller retains record of consent given (consent log) for evidentiary purposes.

4. Duration of cookies

Cookies may be:

• session cookies: deleted when the browser is closed
• persistent cookies: remain stored for a defined period

Maximum duration:

• up to 24 months, unless otherwise specified

5. Transfer of data outside the European Economic Area

Some cookies involve transfer of data to non-EU countries (e.g. United States).
Such transfers take place in compliance with GDPR through:

• Standard Contractual Clauses (SCCs)
• any adequacy decisions of the European Commission

6. How to disable cookies through the browser

Users may manage or disable cookies directly from their browser settings.
References:

• Google Chrome
• Mozilla Firefox
• Safari
• Microsoft Edge

Disabling technical cookies may compromise the functioning of the Website.

7. User rights

Users may exercise at any time the rights provided under Articles 15–22 GDPR, including:

• access to personal data
• rectification or erasure
• restriction of processing
• objection
• data portability
• withdrawal of consent

Users may also lodge a complaint with the Italian Data Protection Authority.

8. Data Controller

MIA COSMETICS SRL
Lungotevere Flaminio 76, 00196 Rome (RM)
Email: luigi@miacosmetics.it

9. Updates to the Cookie Policy

This Cookie Policy may be subject to changes over time.
Users are invited to consult this page periodically in order to remain updated.